Search Engine Optimisation

Depending on which report you believe, between 55% and 90% of all sites are found via search engines. When it comes to the position of your listing, different studies have suggested that the concept of a high page ranking varies. Some suggest that around 80% of traffic comes from the top three searches, others have shown that a similar percentage comes from the first page whilst other surveys have found that the first three pages of results are important.
In spite of the various claims there are two facts that cannot be ignored:
A majority of your visitors will find you from search engines.
A top five ranking will ensure that you get high traffic.

Getting a good page ranking can be difficult. We consider a number of issues in order to achieve the right result:
What are the most appropriate keywords?
Search engines take a wide variety of factors into account: Title, Heading, Body copy, links to and from, alt image tags, domain names and even the IP address.

We use a variety of tools to research these and monitor information about the factors and algorythms used by the engines to get the highest page rankings.

Formation provides a complete web marketing and search engine optimisation service.
For further information on our services or to discuss costs please contact us on:
email: mark@formatie.com | tel: 0871 226 1066 | fax: 020 7490 0323 | Home |