Search Engine Optimisation

Although there are literally hundreds of search engines and directories, the largest are powered by a few databases. Google is currently the most popular due to its speed and accuracy, however the importance of Inktomi, which powers Lycos/Hotbot, Altavista and the old standard Yahoo should not be ignored.
Although Google produced what was the 'killer app', the other search engines are taking this on board. Yahoo is now looking to dispense with it's directory style and move towards a Google-like engine.

Our SEO process takes the following steps:
We use tools to investigate the most relevant key words used in search engines for each client. Although we will optimise pages for every keyword, we often find that we can achieve better results for the second or third most popular word, rather than the top one, which can be highly competative.

We create pages that will achieve the optmimum PR. The requirements for this varies on a monthly basis, as search engines regularly change their algorythms. Significant factors though, include the Title, Main heading and keyword density in the text. Other factors that we take into account are links to and from the site, the menu structure within the site, page and domain names.

Once created we submit the pages within the rules of each search engine. These vary considerably - some have clear daily limits, whilst others will only accept a single page and crawl through the site's links. As a general rule, we expect to see results over a month.

Once the first round of optimisation is complete, we analyse the results by checking the PRs and either ammend or add more pages. A helpful part of this process is to get access to your site's log statistics so that we can identify changes over time.

Follow these links for more detailed information on search engines and webmarketing:
| Search Directories | Search Engine Page Rank | Submitting | Pay per Click Engines |