Formation | Web Solutions

Web and App Development

'Should we have an app, a mobile site or both?'

The answer to the web or app (or web app) debate depends on where the user is in the mobile landscape and what the brand is trying to achieve. Although apps have recently been the choice of mobile delivery for many brands, the rise of the mobile web makes it essential to optimise the experience throughout the mobile channel. We bring a combination of our understanding of mobile combined with development expertise to deliver the right experience in any mobile channel.

We develop for all the major handset operating systems, and with all the current web-based languages including HTML5. Our sites include handset recognition and content management as standard. We can provide comprehensive analytics to both apps and web development. Besides our in-house team, we can call on additional expertise in augmented reality, location services, game development and other specialist fields.

More mobile insight on our blog >


The business case for mobile marketing >
How to build the perfect mobile app >
How to optimise mobile search >
Using QR and Bar Codes >
SMS and Premium SMS explained >

About Formation

Developing websites since 1994 and mobile services since 2003, Formation offers a combination of experience, understanding and above all a helpful, down-to-earth approach.

We work with both brands and agencies, providing either just some or all of our services.
These servies include: bulk sms messaging systems, sms shorcodes and keywords, mobile content management systems, app development, mobile website development, social media integration, mobile media planning and buying, mobile strategy and mobile training.

Feel free to contact us for more information about our services and costs:
email: | tel: 020 7490 8779 | fax: 020 7490 0323